Há alturas em que citar é o melhor remédio

There are professions more harmful than industrial design, but only a very few of them. And possibly one profession is phonier. Advertising design, in persuading people to buy things they don’t need, with money they don’t have, in order to impress other who don’t care, is probably the phoniest field in existence today. Industrial design, by concocting the tawdry idiocies hawked by advertisers, comes a close second. Never before in history have grown men sat down and seriously designed electric hairbrushes, rhinestone-covered shoe horns, and mink carpeting for bathrooms, and then drawn up elaborate plans to make and sell these gadgets to millions of people. Before (in the “good old days”), if a person liked killing people, he had to become a general, purchase a coal mine, or else study nuclear physics. Today, industrial design has put murder on a mass-production basis. By designing criminally unsafe automobiles that kill or maim nearly one million people around the world each year, by creating whole new species of permanent garbage to clutter up the landscape, and by choosing materials and processes that pollute the air we breathe, designers have become a dangerous breed. And the skills needed in these activities are carefully taught to young people.

Helsinki – Singaradja (Bali) – Stockholm
1963 – 1971
in Design for the Real World,
Human Ecology and Social Change
de Victor Papanek
(excerto do prefácio à primeira edição)

Deixe um comentário

O seu endereço de email não será publicado.